Turn the evidence into a direction worth executing.
A focused decision engagement that diagnoses the business and market, sets priorities, and translates the selected direction into an accountable plan.
A decision, not a predetermined solution.
Leadership teams facing a growth decision, a changing market, a stalled funnel, or too many competing initiatives.
More marketing is not automatically the answer. First establish what is happening, where friction or opportunity may sit, and what is worth investing in.
Start with the choice that must be made.
- 01Which customers or use cases merit priority?
- 02Where is the opportunity, and what evidence supports it?
- 03Is the challenge acquisition, activation, continued use, the offer, or the route to market?
- 04What should happen next, who owns it, what does it require, and how will it be measured?
Evidence and access make the scope useful.
- 01Business objectives, constraints and leadership priorities.
- 02Available performance, funnel, channel and commercial data, with definitions and known gaps.
- 03Current offer, customer groups, market context and competitor evidence.
- 04Access to the people who can interpret the context and approve decisions.
A clear sequence from question to next action.
Diagnose
Understand the business, performance, market, customers and competition; mark what is known, assumed and missing.
Decide
Map opportunities, customer priorities and offer choices; make the trade-offs and evidence gaps visible.
Blueprint
Translate approved choices into initiatives with an owner, deadline, budget and KPI.
Ten pieces. One accountable direction.
Every named initiative, role, timing, budget and KPI below is a fabricated teaching example—not a NOMAS price, client commitment, benchmark, result or delivery promise. Owners are role placeholders. A real plan requires client agreement.
90 days is the planning horizon, not the duration of the engagement or a promised delivery period or outcome.
Growth Diagnostic
A concise view of the business question, current performance, constraints, funnel friction and evidence gaps. It helps leadership distinguish a symptom from a decision that can be acted on.
First-use path review
- Owner
- Illustrative owner: client product lead
- Deadline
- By planned-horizon week 2
- Illustrative budget
- Illustrative allocation: SAR 8,000
- KPI
- Share of eligible new users completing the defined first core action
Market & Competitor Intelligence
A source-led view of market signals, competitor propositions and observable moves, with confidence limits and implications for the decision—not an invented market-share estimate.
Public-offer comparison
- Owner
- Illustrative owner: client strategy lead
- Deadline
- By planned-horizon week 3
- Illustrative budget
- Illustrative allocation: SAR 6,000
- KPI
- Priority competitors with dated, traceable offer evidence
Growth Opportunity Map
A ranked set of opportunity hypotheses, the evidence behind each, dependencies, uncertainty and the next proof needed. It helps narrow the field before committing resources.
Activation-friction hypothesis test
- Owner
- Illustrative owner: client growth lead
- Deadline
- Decision gate by planned-horizon week 4
- Illustrative budget
- Illustrative allocation: SAR 12,000
- KPI
- Eligible users reaching the selected activation milestone
Customer Priority Direction
A reasoned choice of the customer groups or use cases to prioritize, based on needs, value logic, reachability and evidence limitations. It is a prioritization, not a claim that other customers do not matter.
New-user needs interviews
- Owner
- Illustrative owner: client research lead
- Deadline
- Synthesis by planned-horizon week 5
- Illustrative budget
- Illustrative allocation: SAR 15,000
- KPI
- Share of interviews coded against the agreed decision themes
Offer & Messaging Direction
A strategic direction for what the priority customer should understand about the offer and why it may matter. It does not include default advertising or content production.
First-value explanation test
- Owner
- Illustrative owner: client marketing lead
- Deadline
- Test brief by planned-horizon week 6
- Illustrative budget
- Illustrative allocation: SAR 9,000
- KPI
- Comprehension of the selected value proposition in a defined test
90-Day Growth Blueprint
One connected roadmap of prioritized, sequenced initiatives and decision gates across a 90-day planning horizon. The 90 days describe the plan horizon—not the engagement duration, a delivery promise or a result guarantee.
First-use guidance pilot
- Owner
- Illustrative owner: client product lead
- Deadline
- Review gate by planned-horizon week 8
- Illustrative budget
- Illustrative allocation: SAR 20,000
- KPI
- Completion of the pre-agreed first-use milestone
Budget Allocation Framework
A transparent way to connect budget choices to priorities, constraints, assumptions and evidence strength. Amounts remain subject to client approval and available economics.
Channel test reserve
- Owner
- Illustrative owner: client finance partner
- Deadline
- Allocation decision by planned-horizon week 3
- Illustrative budget
- Illustrative allocation: SAR 30,000
- KPI
- Spend tracked against the approved test allocation
KPI Scorecard
A small set of decision-linked measures with definitions, owners, cadence, data sources and known limitations. It separates leading signals from outcomes; it does not invent targets or promise uplift.
Activation measurement check
- Owner
- Illustrative owner: client analytics lead
- Deadline
- Definition agreed by planned-horizon week 2
- Illustrative budget
- Illustrative allocation: SAR 5,000
- KPI
- Share of eligible events recorded with the agreed definition
Execution Briefs
Decision-ready briefs stating the objective, audience, scope, dependencies, owner, deadline, budget, KPI and review point so the client team or chosen agency can execute.
Onboarding reminder experiment brief
- Owner
- Illustrative owner: client CRM lead
- Deadline
- Ready for client review by planned-horizon week 7
- Illustrative budget
- Illustrative allocation: SAR 7,000
- KPI
- Completion of the selected next onboarding step
Executive Decision Session
A structured leadership review of evidence, trade-offs, assumptions, priorities and approvals. The session makes decision rights and next actions explicit; it is not a claim that a meeting is booked.
Activation-priority review
- Owner
- Illustrative owner: client executive sponsor
- Deadline
- Decision gate by planned-horizon week 9
- Illustrative budget
- Illustrative allocation: SAR 0 for the decision session itself
- KPI
- Decision recorded with accountable owner and next review date
Clear scope. Clear ownership.
NOMAS
Intelligence, analysis, prioritization, the blueprint, measurement framework, decision recommendations and execution control.
Client leadership
Business decisions, approvals, budget, internal alignment and removing blockers.
Client team or agency
Campaigns, media operations, content, design, development and day-to-day execution.
One decision system, with distinct roles.
Build the Blueprint once; use Growth Control to review execution continuously; add a separately scoped Intelligence module when a decision needs deeper evidence. The sequence is optional and tailored to the decision.
Questions before the conversation.
Does a 90-day Blueprint take 90 days to deliver?01 +
No duration is implied. Ninety days is the horizon the plan is designed to guide; engagement timing and scope are agreed separately.
Does NOMAS execute the initiatives?02 +
No. NOMAS supports the decision system. The client or its execution partner controls execution; client leadership retains approvals and budget decisions.
Are budgets, KPIs or outcomes predetermined?03 +
No. Any examples here are explicitly fictional. Real owners, budgets, deadlines, KPI definitions and targets require the client’s evidence and approval.