Choose the right evidence for your marketing decision.
Start with the decision your team needs to make. NOMAS offers four distinct marketing-intelligence modules for Saudi Arabia and Gulf markets: measurement and performance review, campaign evidence, visible competitor changes and customer-journey friction. The right starting point depends on the question—not every problem needs all four.
Each module retains its own agreed scope. Audience, sources, period, method, outputs and fees are discussed separately; no sales increase, cost reduction or fixed delivery date is promised.
Four lenses, not one automatic package.
Marketing Diagnostic & Performance Review
Are channel figures difficult to trust or compare? Start with authorized reports, metric and event definitions, periods and known gaps. Review measurement quality before deciding what to investigate, measure or reconsider. A measurement map and prioritized evidence gaps may follow; attribution does not prove causality.
Campaign Intelligence
Does a defined campaign raise a message, audience or channel question? Review authorized campaign objectives, audiences, creative claims, spend and responses within comparable periods. An evidence matrix and test priorities can support the next learning decision. Available comparisons may not isolate causal impact; test feasibility is agreed.
Competitor Marketing Watch
Are competitors’ public messages or offers changing over time? Agree competitors, market, period, public sources, coverage and cadence. A dated change log and signal briefs can inform closer observation or a possible response. Visibility does not establish budget, reach, sales or effectiveness; no real-time monitoring is assumed.
Customer Journey Intelligence
Where does friction appear within agreed journey stages? Bring permitted observations, event and service records, customer feedback and their coverage limits. A journey and friction map can prioritize what to investigate or test. Recorded drop-offs alone do not explain motive or prove why a customer left.
Bring the decision and what you can legitimately use.
Decision, objective and context
What needs to be decided, for which objective, audience, market and period? State the alternatives and what would change the choice.
Definitions, sources and reports
Identify metric definitions and relevant sources, and share only reports or records you are authorized to use. Access, comparability and coverage are checked before a method is chosen.
Known gaps and intended use
Flag missing periods, untracked stages, inconsistent definitions and limits on access. Explain who will use the output and for which decision; a gap may change the scope rather than justify a confident answer.
Some questions need another kind of work.
If the question concerns a market, opportunity or customer need rather than a marketing decision supported by these inputs, market intelligence or market research may be a better starting point. Choose evidence that fits the question instead of forcing it into a module.
A poor fit is a request for a causal explanation that the available data cannot support, or a request to execute a campaign. The scope must be clarified before promising an output. These modules do not automatically include content production, campaign operations, advertising management or implementation; execution decisions remain with the client.