01/CASE STUDY / 01

GOLDEN CHICKEN

RAMADAN MEAL CAMPAIGN

INDUSTRY

QSR / FOOD & BEVERAGE

PERIOD

2026

THE CHALLENGE

Drive stronger brand attention and meal demand during a crowded seasonal campaign period.

THE IDEA

Turn Golden Chicken into a familiar Ramadan mealtime choice through appetite, warmth and repeated local presence.

Golden Chicken Ramadan campaign case study by NOMAS

OUR ROLE

  • STRATEGY
  • CREATIVE
  • SOCIAL
  • CONTENT
  • PRODUCTION
  • MEDIA
  • PERFORMANCE

THE WORK

  • CAMPAIGN PLATFORM
  • HERO CONTENT
  • SOCIAL CONTENT
  • IN-STORE VISUALS
  • PAID MEDIA

RESULT

  • 8.4M TOTAL REACH
  • 3.1M VIDEO VIEWS
  • 5.8% ENGAGEMENT RATE
  • +27% MEAL CAMPAIGN SALES UPLIFT

VERIFIED CLIENT-SUPPLIED FIGURES

NEXT PROJECT

SHRIMPLUS.