02/CASE STUDY / 02
SHRIMPLUS
LAUNCH CAMPAIGN / JAN – MAR
INDUSTRY
F&B / SEAFOOD
PERIOD
2024
THE CHALLENGE
Introduce a new seafood brand and drive trial in a competitive QSR market.
THE IDEA
Seafood that hits different. Crispy, bold, unforgettable.
OUR ROLE
- STRATEGY
- CREATIVE
- SOCIAL
- PRODUCTION
- INFLUENCERS
- MEDIA
- PERFORMANCE
THE WORK
- CAMPAIGN PLATFORM
- HERO FILM
- SOCIAL CONTENT
- CREATOR CAMPAIGN
- PAID MEDIA
RESULT
- 18M+ TOTAL REACH
- 220M+ VIDEO VIEWS
- 1.9M+ ENGAGEMENTS
- +38% BRAND SEARCH LIFT
- +26% SALES LIFT VS. PRE-CAMPAIGN
VERIFIED CLIENT-SUPPLIED FIGURES
NEXT PROJECT